There are the five most important items we suggest to improve the performance of your Amazon listing.
1. Maximize the title of your product.
You are allowed to use 250 characters for most categories of merchandise – make use of every one of them. The perfect title should include:
- Brand name
- Variant: color, size,
- Features, attributes, benefits
2. Maximize the bullet points highlighted.
When creating the product description, you are allowed to include five bullet points within the area below the title to describe the product. Make use of all five.
The limit on characters is 1000, however, it’s not required to squeeze every single character in if you don’t feel it’s natural. Particularly with the majority of Amazon traffic coming from mobile devices, do not overdo the length of your copy.
Make sure to employ to apply the “Skim” mentality: write an entire value proposition in CAPS, add an apostrophe, and then write down what the proposition is. This lets people “skim” that quick value prop.
This bullet-point list is the second most important area to incorporate keyword-rich content for your search. It is also essential to use similar keywords in bullet points you will include in your ads.
3. Select your photos with care.
Another way to boost your Amazon listing’s optimization is to use the right images. The primary image of an Amazon listing is called “Found Image”.
The image featured in the product description above is ideal since it’s a clear picture featuring a clear white backdrop properly sized at 1000×1000 within .jpeg format. Do not include text or other graphic designs.
You can use eight images to build the list, but you must use each of them. Here are some of our suggestions regarding the kinds of images you can make use of:
- Three photos of the product’s details
- A couple of photos of the product in usage or “context”
- 3 to 5 graphically designed pictures pointing to the benefits, features, and other characteristics associated with the products, including particular features, construction dimensions, etc.
4. Utilize A+ Content.
Simply put, Amazon Enhanced Brand Content (EBC) is additional pictures and/or text on the product’s detail page to tell the full tale that your products tell. It’s completely free, but it’s only available for those who are registered as an Amazon brand.
EBC has replaced the Product Description field on listings. It’s an engaging and graphic way to share brand and product stories while users scroll through the pages.
Most importantly, it can also lead to an average of 8-17% growth in sales!
If you’re not taking advantage of EBC’s potential EBC for you Amazon optimizing your listing, you’ll fail to make an impression among the more than 500 million products available on Amazon at the present.
5. Utilize videos.
There was a time when you could integrate videos on the left side of a product by using the images, however, Amazon has since removed this feature. You will now be able to use videos within EBC and in the video Shorts section.
Here are some suggestions on how to create video content for your brand to be used on Amazon:
- Consider lifestyle aspects. What is the purpose of the product?
- Show how the product can be employed and the way it operates.
- Highlight unique products’ features. Write a paragraph explaining these features.
Use SellerApp’s Amazon listing quality checker To check your Amazon product listing quality.