In the past, it was the case that having a presence on social media was not mandatory because not everyone was on social media. However, in the last decade, the proportion of American users on social media increased from 26 in 2009 up to 72 percent by 2021! This means that the equivalent of 34% of users is currently engaged on social media.
However, being on social media isn’t enough. You must engage, and that’s what you’ll need to have followers. So how do you gain more followers? We’ve put together a checklist of methods to help you build your online presence.
Get to Know Your Audience
It’s easy to talk about topics when you begin an exchange with a friend from the past. You already know what they’re like and what you can do to connect with them. However, finding a comfort zone with a stranger isn’t as simple Check Now.
Social media is no exception. Before you can begin an engaging conversation, you must define your target audience. The most effective way to begin the process is to design personas. You can ask yourself the following questions:
- Who do you wish to be able to reach?
- What are their goals?
- What can you do to make a difference in their lives?
To answer the questions, you can try different ways of engaging with your followers. For instance, to discover the things they like, you can post a picture of yourself doing something you enjoy and then request them to do the same. People are always eager to discuss their passions, and the more you share in common, the more compelling the motivation to follow you increases.
Stop Keeping Score and Start Building Relationships
In the quest to gain more followers, It’s easy to get caught in the game of numbers. However, less isn’t always better if you’re making authentic connections. Followers who are bots, spammers, or followers who don’t have any relevance to your business won’t assist you in achieving your goals.
To build relationships and build your brand’s loyalty, you have to be active in engaging your audience. Begin and participate in conversations. Respond to comments, questions, and complaints. Please pay attention to what others are talking about, comprehend their viewpoints, and provide intelligent contributions.
It’s not easy to prioritize the quality of your followers; However, if you want to gain more followers, focus on being authentic. The ideal number of followers for you might not be the same as someone else’s, but that’s not what you’re aiming for. Instead, it would help if you strived to be a thought-leader and go-to source of information in your field and your region or both.
Focus on Valuable, Shareable Content
When you better comprehend your audience, It becomes much easier to create content that informs or amuse. In addition, if your audience members like and appreciate your content, they’re more likely to forward it to their family members, friends, and coworkers.
Below are some suggestions for sharing valuable content:
- Always consider the needs of your audience first. Self-promotion is a good idea in certain situations; however, you will lose followers when you are too aggressive. Forty-five percent of the social media users interviewed through Fractl and BuzzStream stated that they would not follow any brand that engaged in an excessive amount of self-promotion.
- Be sure to keep your content choices current and relevant. The discussion of resolutions for the New Year doesn’t sound very sensible in September.
- Retweet and share interesting content, But don’t let that be your only content strategy. Create original content, offer your unique perspective, and make yourself known as an authority in your field.
- Make sure you adhere to social media rules when posting on different social networks. The way you conduct yourself on Facebook isn’t necessarily acceptable on LinkedIn.
Give Your Audience More Than Words
Visual content usually gets greater attention than texts on its own. But, if you’re not convinced, look at the data:
When paired with relevant images, content gets 94 percent more views than content not accompanied by images.
Videos on social media posts receive 1200 percent more views than text and images.
Sixty-four percent of people tend to purchase an item after watching the video.
Keep a Consistent Schedule
To increase the number of followers you have over time, you’ll need an ongoing strategy. A content calendar can assist you in planning and organizing your content, connecting promotions and seasonal topics, and creating relevant content before the time.
Through regular posting of content to keep your followers active and on top of the mind of your customers. If you’re not certain what a calendar of content might be, Here are a few illustrations from Buffer.
To help you visualize the various categories that HubSpot maintains in their calendar of social media:
Target the Local Audience
If you’re operating with an actual brick and mortar storefront, or your business is based in the local area targeting users in your area on social media can be extremely effective. You’ll be surprised by the results. Hashtags are a great way to gain a foothold in the market in your area. Although their use and misuse have turned them into an internet meme, the purpose behind hashtags was to help search engines categorize posts.
On Instagram and Twitter, hashtags are an excellent way to gain more followers. Therefore, if you’re trying to increase your followers in a specific region, such as Austin, Texas, for instance, you can add #ATX or #Austin to your posts. Then, anyone looking for Austin-related content will get your posts. https://followerspro.uk/
You can make a unique hashtag if you’re a real-estate contractor or agent, or contractor. For instance, #SallySellsATX for Austin-based realtors or #BuildWithBobThomas for a contractor. It’s a great method to promote your work in the local area. If someone decides to click on the hashtag, they’ll be shown every photo tagged. What happens to every image that’s been tagged #austinrealtor.