Jewelry is one of the most popular items that people buy online, with its main categories ranging from necklaces and earrings to bracelets and watches. Given the growing size of the fashion industry, especially in the e-commerce sector, why wouldn’t you want a slice of that pie when the total online jewelry market is valued at $22 billion?
Why Sell Jewelry Online?
As a consumer product has no boundaries! Jewelry has unlimited appeal to consumers, regardless of age (or culture)! The new generation of consumers, who have grown up in an open, diverse and inclusive internet environment, with a consume preference for “self-pleasing” which become a new quest for innovative designs and aesthetic individuality.
How to maximize the profit?
Step 1: Explore new business models
As fashion is a fluid industry, it is important to understand new business models in addition to new fashion trends. Have you heard about wholesale Jewelry sold by kilogram?
For example:
Do You Know A New Model of Jewelry Sales?
How Much Do You Know about Wholesale Jewelry?
5 Best Bulk Earrings For Sensitive Ears With Latest Styles
Step 2: Find a reliable jewelry supplier
If you are not jewelry manufactory, how to find a trustworthy supplier?
- Google search: Start with Google. Simply type in “Wholesale Jewelry” and see what happens. The top suppliers are there for a reason, but they can also be the most expensive. Then, Specific Type in detail “jewelry kilogram”, you’ll find a more innovative form of consumption gain a one-stop shopping experience with cost-effective wholesale purchase.
- Online marketplaces: there are many Chinese manufacturers on sites such as AliExpress and Alibaba. However, some wholesale suppliers will list all items for sale uncategorized. To ensure you get a satisfactory product, check their details, including industry experience, factory size and Certification.
Extra tips: Better choose the supplier without Minimum Order Quantity (MOQ). To maintain profitability, suppliers usually set rules that make things difficult for buyers, such as MOQ, which means that you will face the result of the supplier refusing to ship the order with a small amount. So, keep eyes on the supplier highlight no MOQ.
Step 3: Create a business
In fact, jewelry is so diverse that you may feel dizzy if you start digging into the many options available. Suppliers can offer rings, necklaces, bracelets, body jewelry and belly button rings…
So, firstly, try to categorize your products by style, this won’t limit you, it will keep order within your shop and make it easy for consumers to browse the web. People will buy a specific style of jewelry just like they would pick out an outfit. If someone is looking for Y2K, they don’t need to browse through all the products to find the perfect one, they just need to click on a specific category.
Next, Keep updating your jewelry mix, the key focus will be on price and distribution. Many consumers are not satisfied with a single style of jewelry and you need to keep your customers engaged by updating your product range and adding the latest trends to your shop.
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