There are six types of duplicate content in local SEO. Some of them are acceptable in the same domain, but may be harmful for your ranking. Google hates duplicate content, so it can de-index your site if it finds it. Other types of duplicate content are prohibited by copyright laws and should not be used.
Here are six examples of these problems. This article will highlight the most common ones and how you can avoid them.
Duplicate content confuses search engines and obstructs organic traffic. Multiple versions of a page will confuse the search engines and lead to a lower ranking. Read Other Useful Content: Keyword Prominence
The reason for this is that search engines will choose one version of the page and serve it to users, diluting the visibility of the site. For these reasons, avoiding duplicate content is important in local SEO. To avoid this, use a bite-size approach to planning your content.
Having too much content: Don’t create multiple versions of the same page. Instead, use separate pages for each location. Keep them separate, even though they are similar.
A service area page tells a prospect where your business is located. If you operate more than one location, create a location page instead. In this case, duplicate content may be more acceptable and will not affect your ranking.
Service area pages: If your website offers a variety of locations, consider a service area page to ensure that all of your visitors can find you easily.
Having a location page is appropriate if you have a brick-and-mortar location. But if you have multiple locations, consider using a service area page. This way, you can make sure that all of your visitors are getting the information they are looking for. Read Other Useful Content: Keyword Stemming
Service area pages: If you have more than one location, creating a service area page is a great strategy. It can increase your visibility in local SEO because of its relevance to specific key phrases. If you have a brick-and-mortar location, you can use location pages for all of your locations.
You should also avoid using the same template for multiple service area pages. They are not helpful for local SEO and may be hurting your ranking.
A service area page: Service area pages are prime real estate for local-based key phrases, such as “local salon.” But if you have multiple locations, a location page is appropriate. If you have more than one location, you should create a service area page for each of them.
If you are working in the financial industry you should make sure that you know the tips that you should be using when it comes to local SEO.
Not only do you want to ensure that all of your contact information is on your site, but that it is on all other areas where they could find the information as well. Here are some of the top ways that you can use the local SEO for your needs and for your business.
Keeping your content consistent across all these platforms is important for your rankings. Just keep in mind that the same keyword is the same for the same content.
