The food and beverage business is one of the most important and competitive industries in any economy. In today’s fast-paced world, this industry faces numerous obstacles, the most major of which is the packaging of food and beverages. We’re not only talking about perishables or fresh foods here. Food products with a longer shelf life, such as those found on supermarket shelves or in eCommerce retailers, are also included.
When it comes to marketing these products, the packing difficulty is exacerbated by the fact that there is fierce rivalry and every brand or product is vying for attention. And it all comes down to a single problem: packaging design. We, like every other packaging design firm, understand the importance of differentiation and uniqueness.
So here are some tips from Desworks for making food both efficient and appealing :-
1. Identity of a Company:-
The subtitle may appear weird, yet it is nonetheless crucial. Food packaging is difficult because you must not only make the box appealing and safe for the food within, but you must also ensure that it symbolises your brand.
Every packaging design studio understands that no matter how excellent the food is, if the box doesn’t appeal to the senses, it won’t sell, at least not to first-time buyers, who are the most important when it comes to driving sales. Your customers should be aware that they are receiving a tasty treat wrapped in an attractive package from your company. Of course, they could be on the lookout for a lot more.
2. Enhance the content:-
Do you think you could make pastry in a tin? Yes, it is technically doable. But how about the appearance and feel? What about the user’s perspective? While preservation and safety are paramount issues – and they should be – the user experience is also important. Consider what your customer expects to feel when they see your packaging when choosing the material, shape, and other features. That’s why you can’t eat pastry from a tin or chips from a cardboard box. Your customer will never associate the product with the packaging, no matter how skillfully you package it.
Kinder Joy is maybe the best example of complimentary packaging. The small eggshells are appealing, easy to crack, and nicely match the surprise inside.
3. Architecture:-
The shape of the package is referred to as architecture. This means three things: function, form, and appeal. The function comes first – packaging should serve the sole aim of protecting food—nothing more, nothing less – at least in that regard. However, because attractiveness is so important in today’s competitive environment, shape is also important.
Cans of Pop-fizz soda were created for a reason. Not only does the aluminium tin appeal to GenZ’s on-the-go lifestyle. Cadbury’s pick and peel packaging is part of the attraction.
4. Versatility:-
Yes, you must entice customers. Yes, the fundamental goal of your packaging design should be to keep the contents safe. It should, however, be practical. Pepsi comes in a variety of cans and plastic bottles, each containing a varying amount of the beverage. This is because parents of small children prefer larger – and more cost-effective – plastic bottles from which they may hand out pre-determined amounts of the beverage as a reward or during birthday parties. For teenagers, cans are ideal. However, the label design is same across all goods. The circular emblem in blue, white, and red, as well as the product name in white, are clearly recognisable.
5. Emotional Resonance:-
Both pleasant and negative emotions are imprinted on the mind. People recall package designs that generate strong emotions. The woman who was able to check out without interruption because her children were engrossed in the new Kinder Joy she had just purchased will remember it the next time she goes to the grocery. That’s why these adorable eggshells are frequently discovered on racks near the checkout desk, bare and unboxed.
That isn’t to imply that your packaging shouldn’t emphasise the product’s benefit and worth. It very certainly should. That’s what’ll keep your product alive in the long run. As a result, it should simply and concisely convey all product information. That is exactly what clean labelling entails.
Food packaging entails much more than just making a container or label for the product. It’s all about appealing to the consumer’s emotions and tickling their taste buds. It’s all about differentiating and distinguishing yourself from a sea of comparable products. It’s how you demonstrate that you care about your customers.
Desworks, a seasoned packaging design firm based in India, is here to assist you with your packaging design needs. Connect with us right away.
