When consumers are searching for new products to purchase, 66% begin their search with Amazon. If they start their search with a specific item in their mind 74% of them go directly to Amazon.
To make their items, sellers may utilize different types of Amazon PPC ads to compete for exposure to their products.
Amazon PPC is an advertising and marketing platform that lets users purchase and improve various types of Amazon advertisements. With the help of this platform, you can make bids on keywords as well as competitor listings, develop advertising strategies, and launch many PPC campaign types.
The performance of ads and bids is specifically based on you and your Amazon Standard Identification Number (ASIN) which means you can determine which campaigns are most profitable.
Since its launch in 2012 Sellers has optimized and powered Amazon PPC to achieve several very specific objectives.
You might, for instance, wish to increase the efficiency of your sales process more efficient or increase the popularity of a product or brand. PPC optimization is about determining the goals you want to achieve and achieving them with the resources available.
Setting Up Various Types of Amazon PPC Ads
At its heart, an efficient PPC strategy can help you avoid spending money on inefficient ads while achieving your objectives. It is possible to increase your short-term profit through efficient PPC campaigns or invest more in strategies for the long term to boost your ranking so that your website can generate more organic sales in the future.
Because Amazon PPC is still in its early stages, many sellers are wary of it. This gives you an excellent chance to increase the competitive advantage of your business.
To begin, sign into the account of your Seller Central account and hover over the Advertising tab. Next choose Campaign Manager. There, you’ll be asked to create the budget and timeframe of your advertising campaign.
Next, you must decide the type of Amazon advertisements you wish to use. It is possible to promote specific brands or products, as well as to opt for targeted or automated advertising.
Automated Amazon PPC ads determine what terms and products the keywords are associated with them and then display ads based upon that information. Manual targeting lets you select what to target.
Optimizing Manual and Automated Amazon PPC
Automated and manual Amazon PPC is both highly efficient. PPC automation will show you what Amazon considers your product to be and over time, the rate of conversion for every product or keyword.
Then, you can use this data to optimize your campaigns further and also spend more effectively on long-term campaigns.
When you combine Amazon PPC automation with manual targeting, you can create an interactive campaign where you have complete control over your advertising expenditure in line with your objectives.
Find the keywords or products Amazon considers to be the most relevant and effective and target them precisely to increase your return on investment.
The process of planning a manual or automatized Amazon PPC campaign can seem difficult, particularly if don’t have any prior experience in marketing.
How do I control the Amazon PPC I have?
Kinetic, the platform of Viral Launch, helps simplify the process for you by providing extremely thorough data straight from Amazon in an easy-to-use and understandable format.
Reduce the time spent keeping track of your PPC spending by displaying all your data in just a couple of tabs instead of going through a variety of Microsoft Excel tabs.
Within Kinetic you can design rules that automate Amazon advertising campaigns that are based on previous performance, and also receive tips for optimizing.
Through Kinetic’s pre-set advertisement types, you’ll be able to gain a better understanding of the various types of Amazon advertisements as well as PPC strategies.