Instagram has more than one billion active users per month with less competition and engaged users over other giants of social media such as Facebook and Twitter. Businesses can market their goods to a much more specific and relevant audience without paying vast sums of money on advertising.
In addition, Instagram’s API permits users to post videos or images on the Instagram Business Profile through an external platform (like Sendible); this makes it easier for companies to benefit from everything Instagram offers. If your strategy requires an overhaul or you’re a newbie to this social media site, you’ll find these 7 strategies for using Instagram for business extremely helpful.
Display your work by using your imagination
Concentrate on the service that you offer, not the products you offer. On Instagram, it’s crucial to provide value to your customers and appear attractive while doing it. Don’t overlook how vital your single most significant asset (and downside) on Instagram is your visual content.
If your business is focused on service, you should show how you provide the service. Display your company’s culture, share your mission with all the people around, or give some suggestions and tips. You can use many different formats when you upload content to Instagram. It’s possible to upload short videos, photos (similar to GIFs and referred to as Boomerangs), and videos up to a minute in length.
Instagram Stories feature a slideshow format and can only be viewed for 24 hours (though you can add them to your Facebook profile in the form of highlights and show your profile after the initial Story is gone).
The feature was initially developed in the wake of Snapchat’s Stories and is continually evolving by Instagram. Click Here to get more exclusive updates about Instagram. These are just a few of the advantages of making use of Instagram Stories for brands:
They are a great way to record behind-the-scenes footage, which doesn’t need to be the same quality as regular posts. Stories allow you to play around with various kinds of content, including stickers, filters images, videos, or live streaming.
Tagging other social media accounts, e.g., Instagram in Stories is an excellent idea for influencer marketing and collaboration. Fun features such as face filters, text filters, and stickers allow you to edit photos while on the go.
Story search using hashtags and locations makes them more searchable. Any videos or photos added will play in the order that they were added, and you can add as many as you want.
Instagram Stories adverts became available to businesses worldwide in March of 2017. They can be used to reach new audiences and add CTAs for your Instagram Stories collages that could be particularly beneficial in promotions. Take a look at Single Grain’s complete guide to running Instagram Stories Ads for a step-by-step guide to creating your first Instagram Stories.
It is essential to note that Stories are only made using mobile devices. Additionally, it’s feasible to share Instagram Stories as a direct message (DM). The usage of social media stories is growing, and nearly every brand will find an enjoyable and engaging way to be involved!
Instagram, IGTV features on Instagram that allows users to upload lengthy video content to Instagram. IGTV video clips are more extended, which gives you many opportunities to create entertaining, exciting, and fresh videos for your own or clients’ brands.
IGTV videos range as short as 60 seconds to an hour in length, giving plenty of room for creativity
“Following” tab in IGTV “Following” tab in IGTV gives your followers access to your latest content. They will also be informed when whenever you publish something new. IGTV is a second platform for displaying your videos, which means that your video is more likely to be noticed.
IGTV Videos can be integrated into the newsfeed, with short previews of one minute, which increases visibility and visibility. Instagram users can post remarks on IGTV videos that will be visible to all other users, and they can also follow them, which can provide crucial social evidence. The popularity of long-format video is increasing, which is why now is the perfect opportunity to get started!
Make sure you have a memorable profile
As a business that you run, you’re likely to be involved in many things and provide additional solutions. Do not get caught trying to put all that into 150 or more characters. Make sure you focus on your primary USP or the next big thing, be it an occasion, promotion, or product launch.
This is an excellent illustration for an Instagram Bio created by Content Marketing Institute
The only link you can click is your bio (right below your name). Make a habit of updating it regularly. Unfortunately, most companies use it to connect to their site, but it can be used for many other things. Think about the possibility of driving registrations for events, app downloads, or even purchasing.
Instagram has also launched Instagram Business profiles and paid advertisements. The Business profile includes an address in your bio. It also gives access to an extensive set of analytics that would not be available unless you’re using a Social Media tool.
Go behind the scenes
People are naturally curious about where their goods come from. You can utilize Instagram to let them see their entire lifecycle. This is especially important for companies selling environmentally green and FairTrade products. Images of the source show the process of making products from the basic materials, production, and distribution.
If you don’t have any ideas, you could post something everybody has sketchbooks or notes and filled whiteboards or blackboards. Each business has a brainstorming session, but it’s your responsibility to snap a stunning photo and post it on Instagram. It’s recommended to experiment with various types of posts until you find the one that captivates your audience.
Increase your reach by using #hashtags
Make use of hashtags to increase your reach. These could be specific to a campaign or general in nature – what’s crucial is that they’re relevant. Be sure to create your company’s primary hashtag (#yourbrandname) and utilize it sparingly across Instagram (Twitter and LinkedIn are also good). This allows users to locate content related to you and your primary account.
It is recommended to use three to five hashtags, even though the maximum number of hashtags you can include is 30 per post on Instagram. Make use of your hashtags for your campaign and the most popular hashtags to boost the visibility and visibility of the content.
You can try your hand at celebrating the hashtag-related holiday on your social networks. Start by using hashtags such as #instagood (used in more than one billion posts) as well as the hashtag #tbt (Throwback Thursday), and be sure to add industry-specific hashtags. If you’re involved in IT, then the hashtag #IT or #tech should work perfectly.
Also, you should be aware of the position of the hashtags you use. They can be included in the middle of the post in a post comment or integrated into the post itself.
With Sendible’s “First Comment function, you can plan Instagram postings to incorporate all hashtags you’d like to include in the comments section of the post without obscuring the caption.
Collaborate with others and mention them
Instagram is among the top social media platforms to highlight collaborators and share customer stories of success. Even if you do not officially collaborate with a non-profit organization, You can still donate to charities or hold fundraising on a couple of occasions throughout the year.
This is fine as you’re sure that the cause is compatible with your principles and values. Check Now to get greater Information. Keep in mind that not everyone is following the hashtags used on social networks; therefore, the practice of tagging an account is typically an option to consider for those who want to be noticed.
Another method is the use of shout-outs. A shout-out that is not paid for occurs when you collaborate with a brand with roughly the same amount of followers as you do to advertise each other to your followers, and both gain more visibility.
Those with a larger budget can use the paid shout-out since it’s an influencer marketing campaign. This typically involves the payment of an individual brand (or influencer) who has a large following to advertise products or services. It’s a fantastic method to build a massive number of followers in a short time, provided that you design strong calls to action, and the people who follow the influencer’s followers are authentic.
Make sure there is anticipation, and you can offer exclusivity
Keeping your customers engaged is a crucial aspect of any successful marketing strategy. Reward your loyal customers via exclusive material. Be the first to learn about the latest products, services, or occasions.
Create teaser images that create anticipation or satisfy the curiosity about your latest launches, office openings, or even stores. These kinds of previews make those who follow your Instagram users feel special, and it also will keep them coming to your page for more complete details.
Examine your accomplishment and build upon it
If you don’t take an honest look at what did and didn’t work, it becomes an art of guessing. In reality, you can read any reports on the best marketing and publication times practices. However, you’ll only discover what is adequate for your clients by conducting tests and evaluating outcomes.
Tools for managing social media are a great help, but. You can utilize them to plan your Instagram campaigns ahead of time and use social media analysis to gauge their effectiveness. Be sure to measure your followers’ count and clicks regularly and engagement to refine and enhance your plan of action. Our social media reports will assist you in tracking your progress on Instagram and other major social media sites.
Tools for Instagram reporting in Sendible
If you’re not sure if you should begin using Instagram take a look at our webinar. In this presentation, we’ll discuss why your business can benefit from being on Instagram, as well as Instagram’s hidden and useful features and, of course, how to develop strategies for your Instagram channel and campaigns that are effective.
We hope these suggestions will help improve your channel’s performance and draw in new customers. Tell us which of these suggestions worked for you. We’d love to hear about other strategies that have proven successful for you.
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