Undoubtedly, Instagram is the most powerful medium to grow your brand nowadays. Internet shopping trend is emerging crazily. People want to have everything in the comfort of their homes. If you are the one, who is struggling to establish his/her business this platform is for you. In your daily life, you’re using Instagram already. Just learn some techniques to use it for business purposes and you’re good to go. You can reach millions of audiences with a single click. Isn’t it amazing? Let’s see how you can use Instagram hashtags wisely to grow your business.
Using a suitable number
Well, it is difficult to decide what could be an optimal number to be used in an Instagram post. You can use a maximum of 30 hashtags in a post. But, frankly speaking, I prefer quality over quantity. Use fewer hashtags but use those that help you to appear on the explore page. You can use 1-3 quality hashtags related to your brand or content. If those are relevant, that can help you to rate them as top posts. You can use a good caption with that too. If you wants to add more hashtags to your post, attach them into the first comment
As discussed in the first practice, you can use a maximum of 30 hashtags in a post. But, of course, it is not necessary to use the maximum number of hashtags in each post. It gives a little positive effect on your post reach, but it may be spammed somehow. Because there are several posts available for a hashtag that are irrelevant. If you are going to use the maximum number of hashtags, pin them into the first comment. Because using several hashtags in the caption make it look messy.
Research for the best ones
While posting on Instagram, there is research required. You have to search for the best hashtags related to your brand. There are three main hashtags. Product hashtags, community hashtags and brand name hashtags. You can find the first two in the search bar of the explore page. There must be an already available product and community hashtags related to your niche. Like #naturalskincare but you can create your brand name hashtag. It may be specific to your brand. Usually, brands put it in their bio section and give a call of action by asking them to use it often.
Branded hashtags are more specific and concise. It raises the chance of higher post reach. Once you have targeted your audience it will be easy for you to define specific hashtags for your brand. Make a list of hashtags that you use often, Divide them into categories. It will be much easier to pick them up for relevant posts. You can also follow different hashtags in your niche. Explore the influencer’s accounts to research niche hashtags for your brands. You should try to niche down your hashtags to avoid spamming.
The above-discussed strategies give a boost to your account on Instagram. You can also use scheduled posting, Instagram stories, hashtags in Instagram stories and campaigns. Scheduled posts can help you if you have already found your target audience. You know the time when a maximum number of your audiences is online. Instagram stories also increase reach on your Instagram account. You can also use hashtags there, it will appear on explore page too. Posting frequently and relevant content is also a good habit. You can also buy Instagram Accounts from our platform to grow your business. These will help you to make the best use of hashtags on Instagram for your business.